Platform Lead
Retail Management Platform & Apps
Red Book Solutions
Led end-to-end design, development, and delivery of store management SaaS app platform on iOS, Android, Web capturing millions of images from 80,000 locations to the AWS cloud, atop a digital transformation workflow processing 1000s of PDFs month.
Problem
Redbook's digital transformation required moving retail users from paper-based solutions to digital offerings.
Stakes
Monthly and quarterly print editions had to be synchronized with online offerings, designed to scale to 80,000 locations.
Discovery
The legacy app's enterprise-based authentication created many problems in retail settings. A new, simplified onboarding method allowed retail location managers to onboard users quickly.
Outcome
Designed and delivered a multi-platform app with a backend running on AWS Cloud, including large-scale data management and transformation workflows, providing support for millions of Redbook scans uploaded by users.
